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SPECIAL PROMOTIONS:
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SHOP BY CATEGORY:
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SPECIAL PROMOTIONS:
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Swobo going forward is looking to give citizens the ability to choose clothing that has a broader responsibility and accountability. The road ahead will have Swobo choosing recycled products over new, organic over conventional, natural fibers over synthetic, and continually questioning the way Swobo does business. They won't be perfect, but you've got to start somewhere. In addition to their sourcing goals, they will be donating 1% of gross revenue to environmental concerns around the world. Why? Because if they don't, they will rot in hell with the rest of the Bush administration, and then get lumps of coal for Christmas.
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Tim Parr first started Swobo in 1991 when nobody else would hire him. What started out as a movement to change the way people think of bicycle clothes (and ultimately the bicycle itself), has developed into a group of like-minded citizens that span from San Francisco to Manhattan, and Tokyo to London. The roots of the company began within the sensibilities surrounding the bicycle, which has since nurtured a design philosophy that guides the company to this day.
Born from the company's hometown of San Francisco, Swobo designed active sportswear geared for the urban cyclist. Not too concerned with cycling's status quo, the company quickly built a following with many of the unsung heroes of cycling's underground.
In the Fall of 2001, Tim sold Swobo to Santa Cruz bicycles, and then walked the Earth like Caine in Kung Fu, leaving no stone unturned.
Fast forward to Fall of 2004, Tim partners with Rob Roskopp to re-launch the Swobo brand and form a new company. After spending most of the year deciding which shade of blue is best...Swobo was launched back into the market in November, 2005.
Great companies are not defined by their products. Great companies are defined by the ideas they embody, or the point of view they broadcast within a culture. Swobo started in a bedroom in Marin County in 1991 with a single goal of changing the way people think about bicycle culture. At the time, using apparel to move our message was the best tool for the job, and we blasted our sensibilities onto an unsuspecting industry and public... I still have some scars to prove it.
Today, we are continuing to move our message by including bicycles in our story. What we set out to accomplish back in the early days still holds true now and the idea has taken the form of Swobo bikes. Swobo bikes will ooze the same design ideology that has been evolving within our clothing. Our goal is to position Swobo bikes somewhere between grabbing a skateboard or the keys to the old Volkswagen. In other words, don't expect any black Lycra shorts with our bikes either.
Enjoy.
Tim Parr
Sky Yaeger
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