It
began in the early '70s in the undisputed center of the universe, New
York City. Championed by a tight-knit crew of progressive minds who
lived and breathed NYC's raw creative energy, a unique social movement
began to take root that was strongly influenced by NYC's unforgiving
streets and colorful weave of global flavors. The Soul Artists of Zoo
York sprang to life from Manhattan's Riverside Park and built a
thriving scene with aerosol, skateboards, block rockin' beats, and
originality at its core that quickly took on a life of its own and
became an unstoppable global force.By the dawn of the '80s, the term
Zoo York had come to firmly symbolize NYC's underground sect of
artists, b-boys, skateboarders, punks, and their various creative
off-shoots. The Zoo York revolution was in full effect as graf writers
bombed trains, DJ's mastered the wheels of steel, and skateboarders
staked their claim to now legendary spots like Astor, Washington
Square, and the Brooklyn Banks. In 1993, OG skateboarders
Rodney Smith, Eli Morgan Gessner, and Adam Schatz teamed up to found
the East Coast's first true skateboarding-inspired lifestyle brand -
Zoo York. The trio siphoned creative inspiration from NYC's rapidly
evolving skateboarding, hip-hop, and graffiti scenes to produce a
variety of culturally relevant, authentic products that were dark and
gritty like New York City. What began as a simple line of decks and
T-shirts steadily grew into a full blown streetwear collection marked
by military surplus, urban-athletic styling that was designed to
withstand the city's rugged terrain. Today, Zoo York is a highly
evolved, globally recognized brand with unbreakable East Coast attitude
and dialect. As it has since day one, The Institute's product line
continues to be heavily influenced by skateboarding, graffiti, hip-hop,
punk, and everything in between. The Manhattan-based brand proudly
serves up a wide range of casual, utilitarian looks for men, women, and
youths that fuse authentic military-influenced overtones with iconic
Zoo York City imagery to capture the raw essence of NYC. Additionally,
the company continues to be backed strongly by the Zoo Crew which
includes original NYC graffiti artists, designers, musicians, new and
old school skateboarders, and some of the biggest names in the surf,
snow, BMX, and motocross communities. Look for Zoo York's
extensive line of skateboards, accessories, tactical clothing
solutions, and footwear at finer retailers worldwide. Fourteen years
strong and counting… ZOO YORK, NEW YORK
UNBREAKABLE
ESTABLISHED NINETEEN NINETY-THREE
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